As a business, it's crucial to have a good online reputation, and having positive customer reviews can play a big role in that.
Here are some recommended best practices for increasing the total number of reviews your customers give you:
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Train your staff to ask for reviews: After a customer's appointment or experience with your business, have your staff ask them to leave a review and inform them they'll be receiving a survey soon seeking their feedback.
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Provide a link in your follow-up messages: Make it easy for customers to leave a review by providing a link to your preferred review platform in your AskNicely workflows, or consider leaving a dynamic review link the survey flow itself (see example below). This can increase the likelihood of them leaving a review.
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Create a review page on your website: A dedicated review page on your website can not only make it easier for customers to leave reviews but also improve your SEO. Leverage the AskNicely testimonial and review feature for this.
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Offer incentives: Consider offering incentives such as discounts or free services to customers who leave a review. However, make sure to follow the review platform's guidelines on incentivizing reviews.
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Follow up with customers: After a customer's appointment or experience, follow up with them to see if they left a review. Consider using an AskNicely workflow to ask if they haven't, remind them about leaving a review and provide them with the link.
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Use social media: Use your social media accounts to remind customers to leave a review. Share positive reviews on your social media pages to encourage others to do the same.
While these practices remain true for optimizing the number of total reviews, remember that your problem is rarely that you don't have enough positive reviews, but rather you don't have enough positive experiences for customers to write reviews about. Focus on providing excellent customer experiences, and the positive reviews will follow.