Unlock insights from open-ended customer feedback using AI-powered theme detection. Available on Standard and Advanced plans, AI Themes let your team instantly spot trends and prioritize what matters most to your customers.
💬 What Are AI Themes?
AI Themes use proven language models to extract and categorize the key sentiments and topics from open comment survey responses. These themes help managers:
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Identify what’s driving scores (NPS, CSAT, 5-Star)
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Understand recurring concerns or praise
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Take immediate, data-informed action
🔐 Important: Your survey must include an Open Comment question with the question key of
comment
for AI Themes to function.
🚀 Getting Started
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Language: AI Themes are currently available in English only
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Activation:
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Navigate to Settings > Account > Settings
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If included in your plan, you’ll see an option to enable AI Themes
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All accounts also have access to Classic Themes
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🧪 Creating Suggested Themes
You can generate AI-based themes from your existing survey responses using context specific to your business:
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Visit the Themes page
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Click Generate Themes
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AI will suggest themes based on:
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Your customer responses
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Your industry, values, or services
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Click Add Theme to include a suggested theme into your dashboard view
💡 AI Themes automatically pull and update relevant phrases—no manual tagging needed.
📈 Ongoing Theme Monitoring
AskNicely will continue analyzing incoming survey responses and suggest new themes over time:
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Suggested Themes appear at the bottom of the Themes page
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Click Accept to instantly add a suggested theme
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Review and monitor in real-time as more data is received
🔥 Hot Tip: Your Dashboard filters affect what themes and data are displayed. Adjust filters to expand or narrow your view.
🧰 Managing Themes
AI Themes are designed to be low-maintenance:
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Hover over a theme to edit ✏️ or delete 🗑️
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No need to manually assign keywords—AskNicely’s model updates theme categorization automatically
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Themes are displayed across the Dashboard, Insights, and Reports
📞 Want AI Themes on Your Account?
Interested in upgrading to include AI Themes?
📆 Click here to book a demo and see it in action.