This article walks you through how to send AskNicely survey responses back into Salesforce Marketing Cloud, completing the two-way integration. This step assumes you’ve already completed the initial setup to connect your accounts and send surveys.
👉 Click here Click here to setup Journey Builder to Send your AskNicely Surveys
🪢 Integration Prerequisites
Before sending response data back into Marketing Cloud:
You should be logged into both platforms before beginning
You’ll need Admin access on both systems to complete the steps below
🔄 Steps to Send AskNicely Responses Into Marketing Cloud
1. Open Installed Packages
In Marketing Cloud, navigate to:
Settings > Setup > Platform Tools > Apps > Installed Packages
2. Add a Component to Your AskNicely Package
Select the AskNicely Package you previously created when setting up the integration in Marketing Cloud Journey Builder, then click Add Component.
3. Choose Component Type
Select API Integration from the list of component types.
4. Integration Type
Choose Server-to-Server.
5. Enable Read & Write Permissions
Enable Read and Write permissions for both:
Data Extensions
Contacts
Then click Save.
6. Copy Authentication Info & Configure in AskNicely
Copy the following details from the API Integration Component:
Client ID
Client Secret
Authentication Base URI
Then go to AskNicely > App Store (bottom left above Settings) > Integrate > Marketing Cloud, and follow the “Configure” steps to paste in the credentials.
7. Create a Data Extension in Contact Builder
In Marketing Cloud Contact Builder, create a new Data Extension called AskNicely with the following attributes (spelling and casing must match exactly):
| Field Name | Data Type |
|---|---|
| Email address | Email Address |
| NPS score | Number |
| Comment | Text |
| Segment | Text |
| Survey response date | Date |
| Topic | Text |
| Do not contact | Boolean |
| user_id | Text, Email, or Number (your linking method) |
📌 Note: The spelling and upper/lowercase wording must match exactly or AskNicely won’t recognize the fields.
8. Create a New Attribute Group
In Data Designer, click Create Attribute Group and give it a name like:
📝 "AskNicely NPS Results"
9. Add Data Extension to the Attribute Group
Add the AskNicely Data Extension you just created to the new Attribute Group.
10. Link AskNicely Data to Contact Records
Link your Customer Data to the AskNicely Data Extension.
You can link by email address, contact key, or any unique field (e.g.,
user_id).
11. Confirm Setup
If successful, you’ll see the following confirmation in AskNicely:
✅ “Marketing Cloud is configured correctly”
📥 How AskNicely Response Data Appears in Marketing Cloud
Once configuration is complete:
NPS scores and customer comments will begin appearing automatically in Marketing Cloud as contacts complete surveys.
You should see these responses populate on the Contact record within Marketing Cloud.
If you’re seeing this—congrats, you’re all set!
🙋 Need Help?
If you run into issues or have questions, our team is here to help. Contact us at support@asknice.ly or use the chat bubble in the bottom right of your AskNicely dashboard.