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đź’¬ Marketing Cloud: Send AskNicely Responses Back into Marketing Cloud

Jomar
Updated

This article walks you through how to send AskNicely survey responses back into Salesforce Marketing Cloud, completing the two-way integration. This step assumes you’ve already completed the initial setup to connect your accounts and send surveys.

👉 Click here to learn how to Configure Marketing Cloud with AskNicely.

🪢 Integration Prerequisites

Before sending response data back into Marketing Cloud:

  • Your AskNicely and Marketing Cloud accounts must already be connected.
    When you connect your accounts, we won't send any action immediately - you'll have a chance to make sure everything is ready to go before sending your surveys.

  • You should be logged into both platforms before beginning

  • You’ll need Admin access on both systems to complete the steps below

🔄 Steps to Send AskNicely Responses Into Marketing Cloud

1. Open Installed Packages

In Marketing Cloud, navigate to:
Settings > Setup > Platform Tools > Apps > Installed Packages

2. Add a Component to Your AskNicely Package

Select the AskNicely Package you previously created when setting up the integration in Marketing Cloud Journey Builder, then click Add Component.

3. Choose Component Type

Select API Integration from the list of component types.

4. Integration Type

Choose Server-to-Server.

5. Enable Read & Write Permissions

Enable Read and Write permissions for both:

  • Data Extensions

  • Contacts
    Then click Save.

6. Copy Authentication Info & Configure in AskNicely

Copy the following details from the API Integration Component:

  • Client ID

  • Client Secret

  • Authentication Base URI

Then go to AskNicely > App Store (bottom left above Settings) > Integrate > Marketing Cloud, and follow the “Configure” steps to paste in the credentials.

7. Create a Data Extension in Contact Builder

In Marketing Cloud Contact Builder, create a new Data Extension called AskNicely with the following attributes (spelling and casing must match exactly):

Field Name Data Type
Email address Email Address
NPS score Number
Comment Text
Segment Text
Survey response date Date
Topic Text
Do not contact Boolean
user_id Text, Email, or Number (your linking method)

📌 Note: The spelling and upper/lowercase wording must match exactly or AskNicely won’t recognize the fields.

8. Create a New Attribute Group

In Data Designer, click Create Attribute Group and give it a name like:
đź“ť "AskNicely NPS Results"

9. Add Data Extension to the Attribute Group

Add the AskNicely Data Extension you just created to the new Attribute Group.

 

10. Link AskNicely Data to Contact Records

Link your Customer Data to the AskNicely Data Extension.

  • You can link by email address, contact key, or any unique field (e.g., user_id).

11. Confirm Setup

If successful, you’ll see the following confirmation in AskNicely:
✅ “Marketing Cloud is configured correctly”

đź“Ą How AskNicely Response Data Appears in Marketing Cloud

Once configuration is complete:

  • NPS scores and customer comments will begin appearing automatically in Marketing Cloud as contacts complete surveys.

  • You should see these responses populate on the Contact record within Marketing Cloud.

If you’re seeing this—congrats, you’re all set!

🙋 Need Help?

If you run into issues or have questions, our team is here to help. Contact us at support@asknice.ly or use the chat bubble in the bottom right of your AskNicely dashboard.

 

 



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