Turn feedback into your competitive edge—habit by habit.
The 7 Habits of Customer-Obsessed Businesses is AskNicely’s foundational framework for building a powerful, feedback-led culture. It’s more than a philosophy—it’s a practical approach to using real-time customer feedback to improve experiences, engage your frontline, and grow your business.
👇 Want the full playbook?
📘 Download the Coaching Playbook
Below is a breakdown of each habit—and how AskNicely helps you bring it to life.
1. 🌟 Set the Service Standard
Ask yourself:
What kind of experience do we want to promise our customers?
Then: What gaps exist today?
Setting your standard isn’t just aspirational—it’s directional. It gives your team a true north to aim toward. At AskNicely, our pillars are:
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Simple – No jargon or unnecessary complexity
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Personal – Every interaction matters
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Responsive – Close the loop quickly
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Curious – Always ask “How can we serve better?”
Once you've aligned your team on your customer experience vision, it’s time to configure AskNicely around it—your questions, workflows, dashboards, and more.
2. 🔧 Do One Thing Better
You’ve got your CX dream. Now make it real.
AskNicely shines when your team is engaged with it. Start by:
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Adding users to your account
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Inviting them to download the mobile app
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Exploring Internal Notes and tagging responses with #hashtags
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Managing notifications in Settings
Get your team hooked on feedback—it validates assumptions, challenges old habits, and empowers ownership of the customer experience.
3. 📲 Get Feedback to the Frontline
This is where the magic happens. AskNicely makes it easy to send real-time customer responses to the people who need them most.
Start with:
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Default Reply Templates
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A few simple Workflows (e.g. review requests, blank comment replies)
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Internal Notes to share context and customer stories
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#hashtags to track trends and themes
The goal? Ensure every customer voice is heard—and acted on.
4. 🏅 Recognize Achievements
Recognition isn’t fluff—it’s fuel. AskNicely’s Leaderboard lets you break down feedback by role, region, or any custom field you import.
Example:
If you import Customer Success Manager (CSM) as a field, you can spotlight which CSMs are earning top feedback from their clients.
🎉 Add even more power with Frontline, which ties feedback directly to individuals—and makes their impact visible.
5. 🎯 Coach for Small Improvements
Small, human moments can lead to big change. We recommend having your team reach out directly to detractors. Schedule a call. Ask what could’ve gone better.
This creates a culture of ownership and shows frontline staff how to turn pain points into progress.
📚 Tip: Use responses as real-time coaching prompts or create bite-sized playbooks for repeat topics.
6. 🔗 Connect the Frontline to the Bottom Line
Want to drive growth with feedback? Measure it.
Start by documenting:
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Your current number of Google/Yelp reviews
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Referral count
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Customer success stories on file
Then use AskNicely’s “Get More Reviews” Workflows to convert happy customers into promoters and advocates. In 3–6 months, compare results. You’ll be surprised what a focused CX program can deliver.
7. 🔊 Unmute the Frontline
This is where everything connects.
Use AskNicely’s tools to share feedback widely:
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📺 AskNicely TV to display real-time comments and scores
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📥 General Report Download for full org insights
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🧭 Theme Buckets and #hashtags to surface systemic trends
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🧰 Case Management to ensure no response falls through the cracks
Then make a plan:
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Launch an outreach team for Detractors?
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Use themes to fix broken processes?
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Share wins with Product?
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Praise the Best, Coach the Rest?
🎬 It’s your show. But we’re in your corner, every step of the way.
✨ Ready to Become Customer-Obsessed?
The 7 Habits aren’t just theory—they’re your guide to a high-performing, feedback-driven culture. Let AskNicely be the engine behind your journey.
Need help activating any of these habits? Reach out to your Customer Success Manager or support@asknice.ly. Let’s build something legendary.