Intercom Integration – AskNicely

Learn how to connect Intercom with AskNicely.

Introduction

The AskNicely + Intercom integration allows you to seamlessly sync contacts and track feedback. Use Segments for more control over which customers receive which survey.

This guide walks you through setup, syncing options, and advanced configuration tips.

How to Configure the Intercom Integration

Go to App Store > Integrate > Intercom inside AskNicely
Click the Set up button and follow the login steps
Under Intercom Users, select Import and Sync at 8pm to automatically sync Segments daily at 8pm.
Under When a person responds to a survey,
- Update Intercom (recommended)
  → AskNicely sends the response data back to the contact record in Intercom
- Do not update Intercom
Select which Intercom fields to sync:
- Each selected field becomes a filter and leaderboard in AskNicely
- You can import unlimited fields, including company fields
- Company fields will be named as company_fieldname

If a contact’s email belongs to multiple companies, only one company's data will be synced (AskNicely allows one record per email).

Assigning Survey Templates to Segments

If you want to send different surveys to different audiences:

When selecting Segments to sync under Available Intercom Contacts you will be prompted to select how AskNicely will assign Survey Templates to Contacts.
Choose:
- A single survey template for that Segment
- Or use a column to dynamically assign survey templates based on values.
  
  Go to Survey > Manage Templates and create each survey template. Be sure the template names exactly match all field values that will be imported in the selected identification column.
  
  Example: Your Segment includes a column called "City" and a Contact has a City Value of "Dallas". You must have a Survey Template named "Dallas".

What Data Is Synced Back to Intercom?

NPS Score
A new custom event called NPS_Response is created
→ Use this to filter contacts by last response time or trigger auto messages in Intercom

We store the NPS Score and create a new event called NPS_Response so you can filter contacts based on the time of their last response create smart auto messaging.