Sending surveys by email is AskNicely’s most popular—and most powerful—method for collecting feedback. With flexible setup, customizable templates, and strong response rates, email surveys are ideal for launching and scaling your Customer Experience program.
💡 Introduction
AskNicely supports multiple survey delivery methods, but email remains the gold standard. It’s fast, customizable, and doesn’t require developer setup like Web or SMS surveys. Whether you’re just starting or scaling your program, email surveys offer the ideal blend of speed and control.
🛠️ Step-by-Step Instructions
1. Choose Your Sending Method
Email surveys can be sent in two main ways:
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Touch Base Surveys – Sent automatically on a recurring schedule
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Follow-Up Surveys – Triggered after specific customer events
Choose based on the feedback cycle you're targeting.
2. Prepare Your Contact List
To get started quickly:
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Use the CSV Importer to upload a contact list
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Or connect a CRM / integration to import contacts automatically
3. Customize Your Survey Template
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Navigate to Surveys > Manage Templates
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Design your email with logo, question, button colors, and more
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Choose the “From Name” and subject line to match your brand voice
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Set up follow-up questions in the Conversation Builder
4. Optional: Configure Your Email Domain
Improve deliverability and brand trust by setting up email domain authentication:
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Emails will be sent from
noreply@yourcompany.com -
Requires DNS updates from your IT team
❓ FAQs & Common Issues
Q: How quickly can I start sending email surveys?
A: If you have a contact list ready, you can start sending within 20 minutes using the CSV Importer.
Q: Why choose email over Web or SMS surveys?
A: Email surveys are more customizable, easier to implement, and provide reliable response rates without needing development support.
Q: Can I change the sender address to match my company’s domain?
A: Yes—AskNicely supports authenticated email domains. Once verified, surveys can be sent from noreply@yourcompany.com.
Q: Can I test this without messing up my real data?
A: Absolutely! You can test freely, and our Support Team can help remove or adjust test responses later.
Q: What if email surveys don’t work for my use case?
A: No problem. We can switch to Web or SMS later, and modify or remove your email survey data if needed.
🔗 Next Steps & Related Articles
Need help launching your first survey? Reach out via chat or email support@asknice.ly and we’ll guide you through it!