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How to Increase Your Online Reviews

Reagan Nickl
Updated

Introduction

A great online reputation is key to building trust and attracting new customers. AskNicely helps you gather, respond to, and close the loop on customer feedback. But what about the enthusiastic Promoters? With a few simple steps, AskNicely can guide your happiest customers to leave positive reviews on platforms like Google Reviews, Yelp, and G2.

This article walks you through how to encourage online reviews using AskNicely’s built-in Review Request feature and shares best practices to boost your review count.

Step-by-Step Instructions

Add a Review Request to Your Survey Template

You can add a dedicated Review Request card to your survey template that enables customers to:

  • Automatically copy their written comment

  • Be redirected to your preferred review site (e.g., Google, Yelp)

Steps:

  1. Go to the Survey page.

  2. Under the Finish Card, click + NEW QUESTION.

  3. Select Review Request Card.

  4. Choose one of the following:

    • Option 1: Paste a direct link to your review site.

    • Option 2: Use a Custom Field if you’ve configured your Locations app.

  5. Click Save!

 

Best Practices to Increase Review Count

  • Train your staff to ask: After a customer interaction, staff can mention they’ll receive a survey and encourage them to leave a review.

  • Create a review page: Use AskNicely’s testimonial feature to build a review landing page and boost your SEO.

  • Offer incentives: Small perks (e.g., discounts) can drive more reviews—but be sure to follow platform rules.

  • Follow up: Use AskNicely Workflows to remind customers who haven’t yet submitted a review.

  • Leverage social media: Share great reviews and encourage your community to do the same.

Key Takeaway

The real challenge isn’t a lack of reviews—it’s a lack of exceptional experiences to review. Focus on delivering consistently great customer experiences, and the five-star reviews will follow naturally.

Frequently Asked Questions

Q: Can I control which customers see the Review Request card?
A: Yes! Use logic or workflows to only show it to Promoters or specific segments.

Q: Can I use different review sites for different teams or locations?
A: Absolutely. Pair the Review Request card with a Custom Field or Location-based logic to vary the link shown.

Q: What if I want to track who clicks the review link?
A: While AskNicely doesn’t track post-survey actions, you can use UTM parameters in your review URLs to track traffic in Google Analytics.

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