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How to Randomize Survey Selection Options

Reagan Nickl
Updated

Introduction

When survey response options always appear in the same order, some answers may be chosen more often simply because they’re listed first. This phenomenon—called selection bias—can lead to skewed results and misleading insights.

To combat this, AskNicely allows you to randomize the order of answer options in specific survey questions. This ensures that each option gets fair visibility, helping respondents make more objective, thoughtful choices.

Video Tutorial

Step-by-Step Instructions

✅ Enable Randomization for a Survey Question

  1. Go to the Survey Template you want to edit

  2. Enter the Conversation Builder

  3. Select the List Question (also known as a “Multiple Choice” or “Topics” question) you want to randomize

  4. Look for the randomize options toggle—usually found under the list of answer choices

  5. Turn it ON

  6. Save your changes

🔄 Once enabled, AskNicely will automatically shuffle the order of the answer options for each respondent

Why Use This Feature?

  • Reduces bias from top-listed answers being selected disproportionately

  • Encourages more considered, accurate responses

  • Improves the reliability and validity of your data

  • Especially useful for preference-based or multi-choice questions

FAQs & Common Issues

  • Q: Does this affect reporting?
    A: No. The responses are recorded based on the selected option—not its position.

  • Q: Can I randomize NPS or CSAT rating scales?
    A: No. Randomization is only available for List Questions (e.g., Topics or Multiple Choice).

  • Q: Will the random order persist across sessions?
    A: No. Each respondent will see a different randomized order.

Next Steps & Related Articles

Video Tutorial

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Need Help?

Reach out via the chat icon or email support@asknice.ly if you need help optimizing your survey flow or reducing response bias.

 

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