Randomizing the order of answer options in surveys can be a beneficial strategy to mitigate selection bias among customers. When respondents consistently choose the top answer option, it can lead to skewed results and an inaccurate representation of their preferences or opinions.
By randomizing the order of answer options, survey designers can effectively counteract this bias. Randomization ensures that no particular option consistently receives an advantage due to its position in the list, allowing respondents to consider each choice independently and make more objective selections.
This approach fosters a more balanced and unbiased response distribution, leading to more accurate insights and reliable data analysis.
You can toggle on this feature for specific survey question options and reduce selection bias, follow these steps: