How to evolve your CX program with AskNicely as your business grows
AskNicely is more than a toolâit's a long-term partner designed to evolve with your business. While itâs built to give you fast results right out of the gate, it also flexes to meet your changing customer experience needs over time.
Letâs explore how you can grow with AskNicelyâstarting broad, then getting beautifully specific.
đ§ Start with a Baseline, Then Pivot
We recommend beginning with a general "Touch Base" survey. This helps you establish a benchmarkâyour starting point for Net Promoter Score (NPS), CSAT, or 5-star ratings. Once responses start rolling in, youâll uncover patterns that guide your next steps.
For example:
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If feedback reveals customers love your product but struggle with billing, create a targeted follow-up survey asking about their invoicing experience.
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Hosting an event or seminar? Upload a CSV list of attendees (with details like class attended or instructor name), and send a custom feedback survey immediately after.
With AskNicely, the possibilities for meaningful outreach are endless.
đ Segment Smartly for Clearer Insights
The secret to next-level feedback analysis? Audience segmentation.
When surveys are sent with clear targetingâusing custom fields like Region, Customer Type, Product Lineâyou can:
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Trigger surveys based on behavior or milestone
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Understand which team or branch needs support
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Compare experience across journeys or departments
Segmentation not only determines who receives a survey, but also how easy it is to make sense of the feedback later. A jumble of unfiltered responses is hard to act onâbut a well-segmented dataset gives you clarity and confidence.
đ Share Your CX Story at the Executive Level
A strong CX program doesnât live in a silo. The ultimate goal is to elevate feedback to the executive table and drive customer-centered decisions across the business.
Customer-centric organizations:
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Make decisions based on feedback, not assumptions
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Share CX data openly across teams
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Use tools like AskNicely to turn insights into action
AskNicely equips you to report on experience trends, identify moments of excellence (or breakdown), and prioritize changes that move the needle for your customers.
đŹ How AskNicely Walks the Talk
At AskNicely, we live what we preach. Our CX data is:
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Posted in Slack daily, visible to every team
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Discussed in quarterly all-hands, where we explore trends and opportunities
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Filtered by team, topic, and sentiment to uncover coaching moments and celebrations
This radical transparency fuels our core values:
Simple, Personal, Responsive, Curious.
Itâs not just about NPS. Itâs about the stories behind the scoresâand using those stories to drive impact, together.
đ Letâs Grow Together
AskNicely is ready to support you as your CX program evolvesâfrom initial rollout to long-term impact. If youâd like help designing new surveys, building workflows, or setting up segmentation to support your goals, reach out to your Customer Success Manager or support@asknice.ly.
Together, weâll keep moving forwardâtoward better feedback, better experiences, and better business.
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