The first step is establishing a reliable baseline—a consistent score that gives you a realistic picture of your current customer experience.
📊 A baseline score is:
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Averages from a large enough sample of your customer base
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Stable and resistant to extreme day-to-day swings
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Ground zero for long-term tracking and performance analysis
For example:
If you’ve only sent 100 surveys out of 5,000 contacts, a single bad day could cause your NPS to nosedive. But if you’ve collected 4,000 responses, a handful of detractors won’t tank your score.
🪜 Once your score stabilizes, it becomes the bedrock for your CX program. From there, you can measure meaningful improvement over time and set stretch goals for your teams and processes.
🛠️ Build Consistency Into the Customer Experience
AskNicely doesn’t just help you collect data—it helps you uncover the “why” behind the scores.
Customer feedback reveals:
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Pitfalls in your CX journey
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Gaps in your support or fulfillment processes
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Where your team shines versus where they struggle
💡 Tools to use:
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Theme Buckets to group recurring keywords and identify systemic pain points
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Date Filters to measure before/after results (ideal for product launches or process changes)
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Segment Filters to compare locations, teams, or roles
🎯 Your long-term objective? Proactively fix root-cause issues—like slow resolution times or delivery inconsistencies—so your CX score reflects continuous improvement, not constant firefighting.
🏆 Celebrate Wins & Identify Coaching Opportunities
The role of the individual is massive in customer experience—and AskNicely helps you see it clearly.
💥 From a standout Frontline worker going above and beyond, to a team manager building a culture of excellence, our platform lets you:
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Identify and celebrate top performers
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Spotlight positive feedback with Leaderboards
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Use Theme Buckets to correlate success to teams or individuals
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Coach consistently with our Frontline app
💡 Pro tip: Tie your CX achievements to recognition. Share them in weekly huddles, leadership meetings, and Slack channels. A little visibility goes a long way.
✨ The List Goes On...
AskNicely is one of the most adaptable tools in your customer experience stack.
You can:
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Run post-event surveys
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Gauge billing or onboarding satisfaction
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Test new products or features
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Collect referrals and drive reviews
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And so much more...
If you’re using AskNicely in a unique way or have ideas to share, we’d love to hear them!